What is Augmented Data?
Augmented Data is SimSurveys' solution for enhancing your existing survey datasets by adding new questions and their corresponding responses. Instead of conducting entirely new surveys, our AI generates statistically consistent responses to additional questions based on your existing respondent data.
Perfect For:
- Post-Study Questions: "I wish I had asked about..."
- Demographic Expansion: Adding missing demographic variables
- Trend Analysis: Adding current questions to historical datasets
- Proposal Enhancement: Demonstrating additional insights to win new business
How Augmented Data Works
Step 1: Upload Your Existing Data
Share your current survey dataset with us. We accept data in multiple formats including CSV, SPSS, Excel, and most major survey platform exports.
Step 2: Define New Questions
Tell us what additional questions you need answered. These can be:
- Additional demographic questions
- Follow-up questions to existing topics
- New product or concept testing questions
- Behavioral or attitudinal questions
- Any standard survey question type
Step 3: AI Analysis & Generation
Our AI analyzes your existing response patterns and generates statistically consistent answers to your new questions. The system:
- Maintains demographic consistency within each respondent
- Preserves logical response patterns
- Ensures statistical validity across the enhanced dataset
- Applies appropriate response distributions
Step 4: Enhanced Dataset Delivery
Receive your complete enhanced dataset with both original and new responses integrated seamlessly. Full documentation and methodology notes included.
Use Case Examples
Market Research Agency Win
Situation: Research agency had automotive data but needed to add 8 new questions for a $500K proposal.
Solution: Augmented existing 1,500 responses with new product preference questions in 48 hours.
Result: Won the contract and became the largest deal in company history.
Academic Research Enhancement
Situation: University had consumer behavior data but realized they needed income segmentation for publication.
Solution: Added detailed demographic and income questions to 3,000 existing responses.
Result: Published in peer-reviewed journal with enhanced analytical depth.
Corporate Post-Study Analysis
Situation: Brand manager realized after study completion that they needed competitor comparison data.
Solution: Augmented existing brand preference data with competitive landscape questions.
Result: Comprehensive competitive analysis without re-fielding expensive survey.
Quality Assurance
Demographic Consistency
New responses maintain logical consistency with existing demographic profiles. A 65-year-old respondent won't receive responses typical of 25-year-olds.
Response Logic
Answer patterns remain internally consistent. If someone indicated strong brand loyalty in original questions, new responses will reflect compatible attitudes.
Statistical Validity
Enhanced datasets maintain appropriate statistical properties including correlation structures and distribution patterns.
Documentation
Complete methodology documentation explains how new questions were integrated and what assumptions were applied.
Ideal Clients
Market Research Agencies
Enhance proposals and win more business by demonstrating additional analytical capabilities without the cost and time of new fieldwork.
Corporate Research Teams
Add post-hoc questions to existing studies when new insights are needed or when management requests additional analysis angles.
Academic Researchers
Expand existing datasets with additional variables needed for publication or grant applications without re-collecting primary data.
Consultants
Provide clients with additional insights by enhancing their existing research investments rather than recommending entirely new studies.
Benefits Over Traditional Approaches
Cost Effective
Adding questions to existing data costs 80-90% less than fielding new surveys to collect the same information.
Time Efficient
Get enhanced datasets in 24-48 hours instead of waiting weeks or months for new fieldwork.
Consistent Quality
No concerns about changing market conditions, seasonality, or respondent pool differences between studies.
Technical Specifications
Supported Data Formats
- CSV files
- SPSS (.sav) files
- Excel (.xlsx) files
- Qualtrics exports
- SurveyMonkey exports
- Most major survey platform formats
Question Types Supported
- Single choice (radio buttons)
- Multiple choice (checkboxes)
- Likert scales (5-point, 7-point, etc.)
- Demographic questions
- Numeric input questions
- Rating scales
- Yes/No questions
Current Limitations
- Open-ended text responses (in development)
- Complex branching logic (case-by-case basis)
- Minimum 100 existing responses recommended
- Maximum 50 new questions per enhancement
Getting Started
Free Consultation
Not sure if Augmented Data is right for your project? Schedule a free 15-minute consultation to discuss your specific needs.
Sample Enhancement
We can enhance a small sample of your data (first 50 responses) as a proof of concept before you commit to the full dataset.
Custom Solutions
Have unique requirements or complex data structures? Our team can develop custom augmentation approaches for specialized needs.
Ready to Enhance Your Data?
Transform your existing research investment into a more powerful analytical tool. Contact us to discuss how Augmented Data can expand your insights without the cost and delay of new fieldwork.